Pantene Commercial

In the section my group was designated to focus on, we focused on how the cacooon and butterfly cliche played a part in the advertisement. At first look, it seeems as though it was being used to simply symbolized how anyone can come out of their shell and shine. However, through further observation we noticed other attributes. First off, this commercial was obviously very expensive, therefore to make a point to include the butterfly must have meant it was very important to Pantene as a company.
As the young girl is reminiscing about her struggle with bullies and other obstacles, they show the caccoon shaking to symbolize that struggle. As the butterfly finally breaks free, they show her performing this amazing violin piece and beating the odds. We found one of their old slogans stating Pantene can "transfer the hair you have into the hair you want." This being said we also discovered that the butterfly itself was once a symbol of their product. This would be why they chose to use that metaphor of overcoming rather than any other.